The Pennsylvania LCB is claiming that some of the state store's best selling items are significantly cheaper in PA than in neighboring states. The Board is trying to demonstrate that state stores have better pricing than residents like to believe and that the idea of cheaper liquor in neighboring states is in fact just a myth. But their evidence begs the question: Will PA residents really pay more for their "favorites" if liquor stores are privatized or are these brands popular in PA simply because they're cheap here? If selection increases & prices decrease with privatization, as supporters predict, then it makes sense to assume that the preferences of consumers will change accordingly.